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Scion - Augmented Reality Game

Take on the Machine with a new kind of augmented reality game. Hold the marker like a steering wheel to race around obstacles for your fastest time against Facebook friends or a global leaderboard. It’s a part of a full campaign for the car complete with 3-D cinema spot, lenticular movie posters, print, OOH, and broadcast coming out in September.

Play the game here.

BONUS: Read the full article on SF Egotist.
VOTE: Vote for it on FWA here.

Arcade Fire - The Wilderness Downtown

Arcade Fire continues to push interactive videos with their newest Google Chrome experiment: The Wilderness Downtown. Its an interactive film by Chris Milk featuring “We Used To Wait” all built in HTML5.

The Wilderness Machine
A postcard is created by an analog signal: you. This site takes that postcard and converts it to digital. The Wilderness Machine brings it back to analog. Look for it on tour with the band in North America. If you’re lucky enough to get someone’s postcard from it, plant it. A tree will grow out of it.

Play it yourself here.

[thanks Andy.]

The Web Is Dead. Long Live the Internet!

Really interesting article on WIRED that talks about digital culture today and how we are less about browsing and more about getting. There are some good insights in there about how we are spending less time browsing the web but are still connected to the internet through apps, gaming, mobile…

[thanks Ratcliff.]

Expendables Body Count Poster

From Terry Crews’ two kills in Gamer to Sly’s 81 in Rambo IV, this poster tallies the body count of all the actors in The Expendables. Yet another rad piece to hype up how badass this movie is. Image via Cinematical.

[thanks Cornell.]

The Last Exorcism meets Chatroulette

Hands down the best use of Chatroulette for advertising to date. Smart, simple and I wish I did it.

[via SF Egotist.]

Drugs: Ratatat’s Stock Footage Music Video

Director Carl Burgess pulled a bunch of stock footage from the Getty Image archives for Ratatat‘s new video, Drugs. Definitely some creepy footage in there, but mesmerizing none the less.

[via Unnecessary Umlaut.]

Pinup RDJ

There’s a tumblr blog full of Pinup RDJs. I haven’t seen anything this weird since Nic Cage as Everyone or Selleck Waterfall Sandwich.

[via The Daily What.]

Twitter Parade!

IS Parade is a twitter visualization site to promote a new smart phone for KDDI Japan. You can enter your twitter ID to start a parade with all your followers. Full credits on TheFWA.

[thanks Ryan.]

Kanye West and Marco Brambilla - Power

Marco Brambilla, who brought you Civilization, has teamed up with Kanye West for his new video ‘Power.’ The music video is a surreal video portrait of Kanye.

Director Marco Brambilla speaking to Vulture:

So what exactly is the piece?
Well, it’s a video portrait of Kanye. It starts with a very tight shot introducing him that’s kind of a reinvention of a neoclassical painting. It pulls back from the shot, without any cuts, and we reveal the video canvas, populated by all these characters who are depicted in various stages of undress and decadence. The iconography comes from Roman iconography, Renaissance iconography, and it connects to the sexuality of the music as well. As we reveal the setting for it, there’s a feeling of a moment of transition for him. A fall from grace, if you will. It visualizes power, and him as the icon as power, and then at the end of the piece it challenges the power that I set up at the beginning. It’s an elliptical piece of storytelling.

How did you guys end up using that kind of imagery?
He approached me via my gallery and he wanted to do something that wasn’t a music video. He wanted a video work that would accompany the music. I said, “That’s great, because I don’t do music videos.” I wanted to give it an epic feeling. The song feels very personal, but the orchestration and the production of the track is epic and I wanted to give it something hypersensational and exaggerated.

Mashup: Darth Schwarzenegger

An earlier casting of Star Wars IV: A New Hope saw Arnold Schwarzenegger put a juvenile, jealous and rather perverted spin on Darth Vader’s explosive personality. George Lucas had second thoughts and cast James Earl Jones instead. Enjoy these exclusive clips from the “lost tapes” archives of Skywalker Ranch.

Related: Darth Bale Rant.