Advertising « fang found this

Scion - Augmented Reality Game

Take on the Machine with a new kind of augmented reality game. Hold the marker like a steering wheel to race around obstacles for your fastest time against Facebook friends or a global leaderboard. It’s a part of a full campaign for the car complete with 3-D cinema spot, lenticular movie posters, print, OOH, and broadcast coming out in September.

Play the game here.

BONUS: Read the full article on SF Egotist.
VOTE: Vote for it on FWA here.

Expendables Body Count Poster

From Terry Crews’ two kills in Gamer to Sly’s 81 in Rambo IV, this poster tallies the body count of all the actors in The Expendables. Yet another rad piece to hype up how badass this movie is. Image via Cinematical.

[thanks Cornell.]

The Last Exorcism meets Chatroulette

Hands down the best use of Chatroulette for advertising to date. Smart, simple and I wish I did it.

[via SF Egotist.]

Twitter Parade!

IS Parade is a twitter visualization site to promote a new smart phone for KDDI Japan. You can enter your twitter ID to start a parade with all your followers. Full credits on TheFWA.

[thanks Ryan.]

CYCLO Night Bright Tyre

Founded by James Tristram, Cyglo Tyre uses tough, durable, bright and long lasting LED bulbs embedded into the tyre tread or wall to form a ring of high powered light to maximise the visibility of cyclists to other road users. Plus, this is probably the closest you will get to riding a Tron Light Cycle.

[thanks Greg.]

Monocle Smile: Old Spice Case Study

Some interesting stats on W+K’s incredible Old Spice campaign. Some key facts below:

• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.
• Half the conversations came from women.
• The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.”
• More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech.
• Total video views reached 40 million in a week.
• Campaign impressions: 1.4 billion.
• Since the campaign launched, Old Spice Bodywash sales are up 27 percent; in the last three months up 55 percent; and in the last month up 107 percent.

[via Adfreak.]

BONUS: How to Tell a Story With Data using a great basketball metaphor. [thanks Angel.]

Interactive Zombie Movie Adventure by Hell Pizza

Get across the city to deliver a pizza without being killed by the zombies. Make it all the way and put yourself into the draw to win a years supply of Hell Pizza. Visit the Hell Pizza site here.

[via Nerdcore.]

Lost in Val Sinestra - Directed By Me

Clever idea and very well executed. The Lost in Val Sinestra site lets you cast your friends through Facebook Connect and create your own movie trailer.

Techcrunch reports that this creative piece of work has been put together by Swiss telecom provider Swisscom to promote their television experience.

[thanks Tom.]

Olympus Pen Augmented Reality Demo

Nice use of augmented reality. Allows users to interact with the camera and take the camera apart. You can turn the camera around and push different display buttons as well. Nice touch adding your webcam image for the display image on the camera. Thanks MikeBSays!

[via The Denver Egotist.]

New Spice | Study Like a Scholar, Scholar

A promo piece for Harold B. Lee Library that spoofs The Man Your Man Could Smell Like. Pretty well done. [thanks Will.]