Augmented Reality « fang found this

Scion - Augmented Reality Game

Take on the Machine with a new kind of augmented reality game. Hold the marker like a steering wheel to race around obstacles for your fastest time against Facebook friends or a global leaderboard. It’s a part of a full campaign for the car complete with 3-D cinema spot, lenticular movie posters, print, OOH, and broadcast coming out in September.

Play the game here.

BONUS: Read the full article on SF Egotist.
VOTE: Vote for it on FWA here.

Olympus Pen Augmented Reality Demo

Nice use of augmented reality. Allows users to interact with the camera and take the camera apart. You can turn the camera around and push different display buttons as well. Nice touch adding your webcam image for the display image on the camera. Thanks MikeBSays!

[via The Denver Egotist.]

Tissot Watches Augmented Reality

Nice use of AR to see how Tissot watches look on your wrist. Definitely breaking the boundaries of online shopping. Try it for yourself at the Tissot Reality site.

[via Rubbishcorp.]

StreetMuseum AR iPhone App

Nice AR app for The Museum Of London. Featured on Gizmodo and Rubbishcorp.
View more images and a detailed description of the project on Creative Review. [thanks John.]

Augmented Reality For Iron Man 2

Visit the UK Iron Man 2 website and suit up as Iron Man or War Machine. There’s also a nice feature to take a look at what the HUD (heads up display) would look like through Iron Man or War Machine’s perspectives. The only catch is you have to download a plugin to get the AR working. [via Mashable.]

And if you missed it, check out a nice Iron Man 2 interactive trailer below:

Augmented Reality is the Future of Gaming

Badass or scary?
Either way, its badass. [via Rubbishcorp.]

QR Code Building

QR codes are sexy on their own. But the N Building illustrates a new way of creating interest by creating a giant QR code on the side of the building. When you hold your iPhone up, it uses the camera to populate live comments, browse shop information, make reservations and download coupons. Pretty interesting use of QR codes and augmented reality. Read the full project description here.

Scion - Augmented Reality Game

Olympus Pen Augmented Reality Demo

Tissot Watches Augmented Reality

StreetMuseum AR iPhone App

Augmented Reality For Iron Man 2

Augmented Reality is the Future of Gaming

QR Code Building

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